Investment Readiness Training Program

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Course Content

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MODULE-1

Registration and Taxation 3 Topics

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Setting up a company

Registration in and Outside of Pakistan

Regulations, Compliance and Business Ethics

MODULE-2

Corporate Governance 8 Topics

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Scenarios to Study the Issue of Governance

Introduction to Company Governance and Legal and Operational Governance Structures

Role of Board in Managing Risk

Governance Roles and Responsibilities

Board Chair/Independent Director

Observers, Advisors and Mentors

Preparing for a Board Meeting

Running a Board Meeting

MODULE-3

Marketing Opportunity, Sizing, and Growth 5 Topics

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Marketing Opportunity, Sizing, and Growth

Revisiting the Basics: TAM, SAM and SOM

Calculations of Market Size

Customer Segmentation

Investor Presentation

MODULE-4

Growth Vs Scale – Case Study of Tala 2 Topics

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Understanding your WHY and Translating it into Financial Metrics

Fundraising: Best Practices

MODULE-5

Growing & Scaling Operations 4 Topics

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Growing & Scaling Operations: Studying the Business Operations of Bykea

Keeping it Tight: How to Get More Out Of Small Teams

Keeping a Pulse on Capital Efficiency

Bridging the two worlds: Online Vs Offline Customers

MODULE-6

Unit Economics and Scale 4 Topics

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Understanding Unit Economics and Why it Matters for Businesses?

Back to Basics: Unit Economics 101

Lifetime Value (LTV) of a Customer

Case Study: Tello Talk

MODULE-7

Growth Hacking 6 Topics

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Introduction to Growth Marketing: Principles, Structures and Frameworks

Creating and Testing Your Marketing Funnel

Fundamentals of Targeting & Audience Segmentation

Storytelling in Marketing

Building and Optimising Creative Assets

Basics of TikTok Marketing & Other Platforms

MODULE-8

Valuation Drivers 4 Topics

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Introduction to Valuation Drivers and Startup Financing

Valuation Exercise & Feedback

Investor Assessment: What is the Investor Assessing?

Round Alignment and Round Positioning

MODULE-9

Financial Modeling 5 Topics

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Financial Modeling: Identifying & Validating the Economic Drivers for your Business

Utility of the Financial Model: Early Stage Financial Models

Unit Economics, Customer Economics and Market Economics

How Investors Use Financial Models and Traction

Financial Statements: Profit and Loss Statement, Cash Flow Statement and Balance Sheets

MODULE-10

Company Capital Structure 4 Topics

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Company Capital Structure and Company Financing

Typical Startup Capital Stack and Key Terms

Capitalization Tables

Module-11

Due DIligence 6 Topics

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Due Diligence: What Startups Should Know About Due Diligence

Core Categories of Due Diligence

How Investors view Due Diligence

How to Identify Contacts and Work with Potential Investors

What Due Diligence to do on Potential Investors

Module-12

Closing the Round and Managing Investors 5 Topics

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Overview of Due Diligence and Term Sheets from i2i Ventures Perspective

Timelines to Keep in Mind

Build a Relationship With Your Investor

Metrics and Reporting

Board Management and Looking Ahead